In today’s competitive business landscape, companies, events, and individuals are constantly on the lookout for unique and effective ways to promote their brands and build customer awareness.
While digital marketing strategies are undoubtedly essential, there’s still a place for tangible, real-world promotional products.
These unique promotional items can make a lasting impression on your target audience and set your brand apart from the competition. In this article, we’ll explore a range of innovative and exciting promotional products that will leave a positive and memorable impact on your customers.
As a custom promotional product company in St. Louis, we have found some products are more effective than others when it comes to gifting employees and customers items that they actually want to use.
Anybody can give away a free product. The trick is finding something that people are actually excited to receive and will use/wear regularly.
One trend you will notice in our findings is the importance of the durability of your promotional product. You want a product that will last a long time.
We always recommend finding promotional products that have the ability to last as long as possible so their use and your return on investment are maximized.
The other thing to consider is finding products that will actually be of use to the customers or employees you are giving them to. For employees, it is nice to give them free office products or desk items, but that isn’t exactly maximizing the product’s marketability.
Having employees promote your company to other employees is not exactly getting the word out or reaching new customers. If you, for instance, give them things like apparel, bags, or other items that will be of use outside of the workplace your promotional product is actually promoting your brand.
Who doesn’t love a free t-shirt? We all have at least one shirt in our wardrobe we got for free somewhere with a company name that we have kept for years. Each time we wear that custom t-shirt, we are a walking billboard for that company.
Designing a custom promotional t-shirt for your business is one of the best ways to see a ROI when it comes to your marketing budget. They offer a unique opportunity to showcase your brand and create a lasting impression on your target audience.
By printing your logo or a catchy phrase on a t-shirt, you turn your recipients into walking advertisements for your brand.
We continually hear clients say our custom t-shirt screen printing has been one of the most effective ways they have utilized their marketing budget.
Whenever they wear the t-shirt, whether it’s at an event, in public, or even just around the house, they will be promoting your brand to others. Additionally, personalized apparel like custom t-shirts can create a sense of belonging and loyalty among recipients. When people receive something they can wear and show off, it gives them a sense of pride and connection to your brand.
T-shirts aren’t the only effective promotional product we recommend. While t-shirts are typically the cheapest promotional apparel, others may last longer or be less likely to be thrown out over time. Some of the custom promotional apparel we frequently see performing well include:
Sweatshirts and hoodies are, oftentimes, much more durable than t-shirts so they have a better chance of lasting a long time.
Like custom t-shirts, creating promotional items such as sweatshirts, hoodies, and tank tops can be just as effective at generating brand recognition and awareness, as well as positive associations with your company.
So don’t underestimate the power of custom apparel as a promotional tool – it can effectively spread your brand message and leave a lasting impact on your audience.
While we are on the subject of apparel being used as an effective promotional product,ย another piece of clothing you may want to consider is custom promotional hats in St. Louis and other headwear.
When you put your logo or brand on a hat, beanie, or other piece of headwear, you’re brand is being highlighted at the focal point of a person’s body (or at least should be the focal point).
Custom hats can be an incredibly effective promotional product for your brand. Similar to customized t-shirts, custom hats have the ability to be a marketing tool for years and years.
Additionally, custom hat embroidery is extremely durable and is likely the method that will be used to transfer your logo onto the product. You can also choose to create custom patches for your hat. When you create custom hat patches you are creating a durable product with a premium look and feel.
When customers and employees wear these hats, whether it’s at outdoor events, sports activities, or even in their everyday lives, they become walking advertisements for your brand. This increased visibility can generate valuable brand exposure and attract attention from a wide range of potential customers.
Additionally, custom hats provide a sense of style and fashion, making them a desirable and practical item that people will enjoy wearing. By offering custom hats as promotional products, you not only increase brand recognition but also create a sense of loyalty and connection among recipients. Furthermore, custom hats can be a great conversation starter, allowing individuals to share their positive experiences with your brand and potentially attract new customers.ย
One of the most popular products, and one we have found to be an extremely effective marketing tool, is custom tote bags.
This is also a good chance to choose an environmentally friendly product.
Sustainability and green thinking are hot topics and things most customers and employees sincerely appreciate.
Eco-friendly tote bags are a great way to show your commitment to the environment and a durable product that can be used to market your brand for a long time.
These reusable bags are not only practical but also a walking billboard for your brand. By providing your customers with a high-quality, stylish tote bag, you can promote your business while encouraging environmentally responsible practices.
When it comes to finding a promotional product that will last a long time, there is, perhaps, no better item than a custom cup or other drinkware. Think about it, how many random cups do you have in your pantry with logos of restaurants your have visited or events you have attended?
There are also a wide range of options when it comes to custom promotional drinkware including:
Cups and other drinkware can be highly effective promotional products. Whether it’s a customized tumbler, a branded water bottle, or a personalized coffee mug, these items offer a practical and versatile way to promote your brand.
Employees and customers can use them daily, whether at home, in the office, or on the go, creating repeated exposure for your logo and message.
Additionally, cups and drinkware are often shared or used in social settings, amplifying the reach of your brand to a wider audience. By offering stylish and high-quality drinkware options, you not only provide a useful item to your audience but also enhance their experience with your brand.
The functionality, convenience, and aesthetic appeal of cups and drinkware make them a popular choice among recipients, increasing the chances of your promotional products being used and seen regularly. So, consider adding cups and drinkware to your promotional strategy to leave a lasting impression and keep your brand top of mind for your target audience.
Left Hand Promotions is the people’s choice when it comes to finding custom promotional products in St. Louis. We have thousands of products from which you can choose and would love to hear from you today!
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